On Friday 31 August a delegation from Pasture Genetics were granted a private one-on-one meeting with His Excellency Mr Karim Medrek, Ambassador of the Kingdom of Morocco.
Morocco has a sizable lucerne pasture industry and is a significant importer of lucerne seed, however only a small percentage of their usage is Australian produced seed. The majority proportion is sourced from Europe and the United States of America.
“With the decline of Australia’s largest lucerne seed market, Saudi Arabia, Pasture Genetics is always looking for ways to increase demand for our lucerne and improve Australia’s competitiveness with USA and European produced seed,” said Sean Coffey, Pasture Genetics’ International Business Manager.
The meeting with the Ambassador was an opportunity for Pasture Genetics to discuss the lucerne seed trade between Morocco and Australia and explore ways to increase Australia’s market share in Morocco.
His excellency was very receptive and encouraging of Pasture Genetics’ proposed expansion into Morocco; and was confident that working together would achieve mutually desired outcomes.
The meeting with the ambassador was preceded by a reception hosted by the Australian Arab Chamber of Commerce and Industry (AACCI) at Adelaide Town Hall; where the ambassador and Pasture Genetics shared lunch with Martin Haese, Lord Mayor of the City of Adelaide; Lino Strangis, Executive Director International Engagement – Department of State Development; and Houssam Abiad, Councillor, Adelaide City Council.
Pasture Genetics would like to thank Olga Kostic and Soufiane Rboub of AACCI for facilitating the private audience and lunch with His Excellency.