ON Thursday, August 31, a delegation from Pasture Genetics were granted a private one-on-one meeting with the Ambassador of the Kingdom of Morocco, His Excellency Mr Karim Medrek.
Morocco has a sizable lucerne pasture industry and is a significant importer of lucerne seed, however only a small percentage of their usage is Australian produced seed. The majority proportion is sourced from Europe and the United States of America.
“With the decline of Australia’s largest lucerne seed market, Saudi Arabia, Pasture Genetics is always looking for ways to increase demand for our lucerne and improve Australia’s competitiveness with USA and European produced seed,” Pasture Genetics International Business Manager Sean Coffey said.
The meeting with the Ambassador was an opportunity for Pasture Genetics to discuss the lucerne seed trade between Morocco and Australia and explore ways to increase Australia’s market share in Morocco.
His excellency was very receptive and encouraging of Pasture Genetics’ proposed expansion into Morocco; and was confident that working together would achieve mutually desired outcomes.
The meeting with the ambassador was preceded by a reception hosted by the Australian Arab Chamber of Commerce and Industry (AACCI) at the Adelaide Town Hall; where the Ambassador and Pasture Genetics shared lunch with Lord Mayor of the City of Adelaide Martin Haese, Executive Director International Engagement – Department of State Development Lino Strangis and Councillor, Adelaide City Council Houssam Abiad.
Pasture Genetics would like to thank Olga Kostic and Soufiane Rboub of AACCI for facilitating the private audience and lunch with His Excellency.