From June 3 – 6, Pasture Genetics attended the Annual International Seed Federation World Seed Congress (ISF WSC). Attendees General Manager Rob Damin and International Business Manager Sean Coffey said the ISF WSC was an excellent opportunity to meet with other seed companies operating in the global market.
Pasture Genetics were able to discuss ongoing business and establish new relationships. The Pasture Genetics team had a busy schedule throughout the Congress, with meetings scheduled with over 50 companies from around the world.
ISF WSC is a flagship event which brings together the principal architects and decision makers of the global seed industry.
This year the event was hosted in Australia (Brisbane) for the first time, with the previous year’s Congresses held in Hungary (2017), Uruguay (2016), Poland (2015), and China (2014).
Taking advantage of this fact, Pasture Genetics took the opportunity to showcase the business with many of the visiting delegates invited to tour Pasture Genetics headquarters in Adelaide, South Australia; to meet with key staff, learn more about the product range, and visit the state-of-the-art facilities, including the multi-million dollar export-specific warehouse and distribution facility at Pasture Genetics Penfield Research Station.
The delegates were also treated to some of South Australia’s touristic attractions, such as a native wildlife experience at Gorge Wildlife Park, and lunch in world-renowned wine region, the Barossa.
“It was a great opportunity to open our doors and present the company to the world. Our international partners arrived eager to learn more about the Australian seed industry and left with a greater understanding of the industry, our business, and an appreciation of our home state,” Sean said.
Throughout May and June, Pasture Genetics hosted over 30 visitors representing 18 seed companies active in the global seed trade.
Pasture Genetics would like to thank all guests for taking time out of their busy schedules, as well as Gorge Wildlife Park, the Jacobs Creek Visitors Centre, Pindarie Wines, River Cafe, Chianti, Coal Cellar + Grill and Hilton Adelaide for their involvement in the tours.
Image: Pasture Genetics General Manager Rob Damin, Research and Technical Services Manager Tom Damin, and International Business Manager Sean Coffey with OreGro International Sales Manager Mónica Homem at Penfield Research Station.